When purchasing a product or deciding on a supplier for a service there is an inherent risk, especially online.
This risk is reduced significantly if it is in the form of a personal recommendation.
No where is the personal recommendation more prevalent than with Facebook’s Like button.
A ‘safety in numbers’ theory can be applied, whereby a large number of like’s is translated into a perceived acceptance or superiority. In many cases this is justified.
Facebook is built around relationships. The power/weight of a ‘like’ is far greater the closer a friend is in your social circle.
The average number of friends a Facebook user has is 150. Use this order of magnitude to your advantage.
If you can get just 1 user to ‘like’ your product or service, a recommendation will be posted to their news feed. Potentially, you have increased your audience by 150!
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