Increasingly, smaller businesses are being seduced by cold calling SEO companies promising to make their website “number 1 in Google”.
The benefits: This position could be great for increasing traffic, leads/sales and general brand exposure. However, are their methods to gain you this lucrative spot actually harmful?
The method: To achieve their goal, the SEO company will often suggest a series of changes to page titles, meta descriptions, h1 tags and general copy to promote a particular keyword phrase. All standard stuff.
The problem: Their chosen phrase will not be related to your core business and is selected purely on the basis it has little competition from other sites.
This makes their job much easier. Goal met… cash paid… goodbye. Meanwhile, you’re left with a site optimised for a phrase your target audience will never search for.
At least you’re first in Google! That’s what you wanted right?
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